|Warid Press Conference, 21 May 08
Lahore, May 21, 2008: “Warid Telecom will connect every corner of Pakistan through its mobile service by the end of 2009”. This was stated by Marwan Zawaydeh, Chief Executive Officer Warid Telecom while speaking at an exclusive press briefing arranged for the media.
The ceremony was organised to share Warid Telecom’s achievements, recognitions and future plans when the company is completing three years of successful operations in Pakistan. Established since May 2005, Warid Telecom is one of the fastest growing GSM operators of the country.
Speaking enthusiastically at the occasion, Marwan said, “During the last three years of our operations, we have achieved all our targets. Our biggest achievements are our loyal & satisfied subscriber base and gaining the strong reputation for the best quality network by deploying latest technology in the GSM network. Under the leadership of our Chairman His Highness Sheikh Nahayan Mabarak Al Nahayan and guidance of Bashir A Tahir- Chief Executive Officer Abu Dhabi Group we are focusing the full power of our assets to become the best mobile phone operator and the primary choice of Pakistani subscriber, fulfilling the consumer’s communication needs.”
Marwan added, “We have started investing heavily to double our network capacity and coverage and plan to take our installed cell sites to more than 5,000 by the end of this year. This will enhance our existing state-of-the-art network and also result in connecting the remote areas while maintaining best network coverage, voice clarity and innovations. Our total investments and commitments made will reach $1.5 billion by end 2008 and this figure will further increase by $1 billion by end of 2009.”
Marwan Zawaydeh unveiled the new logo of the company and said, “Our new logo has a more approachable image and will strengthen the Warid identity while keeping the customers in focus and encompass the expanding reach of Warid not just in Pakistan but in an international footprint.”
Thomas Yeo, Warid Telecom’s Chief Commercial Officer on explaining the new tag line said “With our strengthened GPRS / EDGE enabled network, we would empower our customers to create their own life style network.” He announced the re-launch of the company towards a new dimension and shared the latest innovation offered through Warid’s products and services to its subscribers as part of Warid’s Third Anniversary celebration.
Speaking heartily at the occasion, Thomas said, “Mobile services may be at its development stage in Pakistan but the challenging market dynamics offer great opportunity for Warid to re-invent itself to deliver only the best to its customers. We are committed to continuously re-energise our service offering by listening closely to the needs and feedback of our valued customers. With the re-launch, we have lined up an entire suite of innovative services and delightful experiences to welcome new users to our network as well as to ensure our existing customers continue to feel pampered.”
Thomas added, “We are very excited with the re-launch as it marks a new beginning for Warid to establish a stronger and closer link with our customers. In addition, with Warid being a new family member of SingTel Group, we are certain that the experience sharing in product innovation and customer service excellence amongst the Group will enhance Warid’s speed to market some of the most interesting and great value offering to our customers in Pakistan.”
Enjoying the largest post-paid subscriber base in Pakistan, Warid Telecom was awarded the ‘Mobile Operator with Best Consumer Pull in Pakistan’ in 2006 at the Voice & Data CEO Conclave (Colombo). Similarly Warid Prepaid ‘Zem’ won the ‘Brand of the Year 2006-07’ at the Super Brands Awards. Warid Telecom offers one of the largest GPRS / EDGE coverage across Pakistan and largest number of GPRS roaming countries. The Quality of Service (QoS) survey by Pakistan Telecom Authority (PTA) declared Warid Telecom the ‘Best Network Voice Quality” amongst all mobile operators.