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Press Release
     
Warid introduces Customer Delight Service

Lahore, May 29th, 2008: Warid Telecom continues to exhibit strong commitment to its customers by consistently offering them innovative & economical products while serving their needs with the utmost care in customer services and quality. Warid Telecom’s latest initiative to change the landscape of customer services in Pakistan is the instant “Customer Feedback Survey on Quality of Service”.

The key feature of this customer delight is instant feedback thus ensuring no time lapses while customer memory is still fresh. Every customer that interacts with Warid Telecom on any given day will receive a feedback questionnaire for their survey on their mobile phone.  This innovation in GSM customer services is Service Channel based and recognizes where the customer originally received the service. After receiving service, a customer is requested to evaluate his/her feedback within 20 minutes of their last interaction.

Since Warid’s core customer services philosophy revolves around total customer satisfaction and establishing delightful experiences for its customers, this customer feedback initiative serves as a catalyst for Warid customers to express their satisfaction level with complete freedom and anonymity. Furthermore Warid endeavors to consistently analyze the customer feedback in identifying and bridging the service gaps persisting at its service channels and offer imperatives that will enhance customer satisfaction.

On the occasion Chief Executive Officer – Marwan Zawaydeh said, “The Customer Feedback Survey on Quality of Service is latest in Customer Service innovations that Warid Telecom has introduced to provide precise and targeted feedback for improvement. By depending on our most valuable assets, our customers, we can rely on getting the best feedback possible to serve our customers.”

Thomas Yeo – Chief Commercial Officer Warid Telecom added, “The Customer Feedback Survey on Quality of Service provides precision advice from the most relevant people. Since the customers will be explaining themselves on how and where to improve services, there is no information gap. At Warid Telecom we take pride in being a company that is here to deliver a product for customer delight because Warid Telecom is your Life Ka Network.”