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Press Release
     
Pakistan’s fastest growing mobile company Warid signs one of the country’s Leading singer Jawad Ahmad as Brand Ambassador

Lahore, July 15, 2008: Warid Telecom signed Jawad Ahmad as ZEM’s new Brand Ambassador. The signing was conducted in an impressive ceremony held at Warid head office, Lahore. Amongst the senior management representation of Warid at the occasion was Mr. Faisal Khan, Advisor to Warid CEO; Mr. Moin Qadri, General Manager Marketing and Mr. Babar Ahmad, Head of Products & Services.

Jawad is one of Pakistan’s leading celebrities when it comes to music and humanitarian aid. Under the agreement, Jawad will feature in electronic and print brand and product communication including advertisements for Warid Telecom. Warid will be using the charisma of popular artist to perform in its advertisements, concerts, meet the artist programs and many other socio- entertainment activities.

Warid’s Management was of the view that “Jawad is one of Pakistan’s leading singers and hence we as country’s most preferred mobile company selected him as our brand ambassador. It is our privilege to be associated with Jawad who is a singer of the highest caliber and excellent standing in the entertainment industry. As our brand ambassador, he will be instrumental in communicating our innovations to our subscribers across the country. Having Jawad with us, there will be exciting moments for our subscribers as Warid continues to bring innovations for them.”

Jawad Ahmad said, “I am proud to be associated with Warid and hope that my association with the company will bring the brand results they are expecting. Since its launch, Warid has redefined cellular phone usage in Pakistan by epitomizing continued innovation and excellence. I on my part intend to continue supporting Warid to stay at the forefront of country’s cellular market.”

Jawwad had recently featured in Warid’s Song Dedication multi-media campaign in which the singer is promoting 1700 service. Warid’s recently signed ambassador is “Artist of the Month” on Warid 1700 service. Any Warid subscriber can dial 1700 from their Zem or Warid Postpaid number and can select from a variety of Pakistani, English, Bollywood songs, miscellaneous greetings and top popular songs of Jawwad Ahmad and dedicate to any mobile number of their choice.

Jawad Ahmad first captured Pakistan's attention as a person who called attention to the transcendental existence of God through the song '"Allah Meray Dil kay Andar" which most say showed a way to inner peace. The lyrical expression that he has used to portray his inclination towards Sufism bears traces of Ghalib and Faiz who are known to have emphasized on the same values so as to eradicate all barriers that hinder the establishment of a connection with God and differentiate human beings by placing them into groupings of race and class. He has published many albums and when the chaotic earthquake in Pakistan struck, he sang at many fundraisers and supported rebuilding his country.

In recognition to Jawwad Ahmad’s services Government of Pakistan has awarded him with Tamgha-e-Imtiaz, Sitara-e-Esar and Polio Award.