|Warid Telecom becomes the first mobile operator to launch location based services for its subscribers in Pakistan
Lahore, July 23, 2008: Warid Telecom has launched Location Based Services (LBS) for its subscribers. LBS is a unique and innovative mobile phone service in Pakistan that enables Warid Postpaid and ZEM subscribers to locate the whereabouts of their family members, friends or colleagues through a Warid connection. Similarly the Place Finder Service locates place of interest like restaurants, hotels, banks, ATMs etc. Warid subscriber can utilize the location based facility just by sending an SMS.
This informative and entertainment service is as easy as SMS and the subscribers using MMS & WAP enabled sets can also view the locations on a map. The map service is currently available for Karachi, Lahore, Islamabad, Rawalpindi & Peshawar. Warid plans to expand this service to other cities shortly.
On the occasion Warid’s Chief Executive Officer – Marwan Zawaydeh said, “Warid Telecom is a pioneer in launching numerous services for the first time in the country. The Location Based Service is a great new tool for Pakistani users to stay in touch with their dear ones and locate a place of interest. We will continue to provide the latest technology to users that they actually need.”
Chief Commercial Officer – Thomas Yeo added, “The Location Base Service is another demonstration of how Warid is being able to harness the technology to offer our customers the convenient of locating their friends or a place of their interest. At Warid, we believe in innovating ourselves to delight our customers and we are confident that our customers will continue to enjoy the services provided by Warid.”