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Press Release
     
Warid Telecom to promote Pakistan’s Local Cultural Heritage

Karachi, July 18, 2008: Warid Telecom has taken on board top four singers of the country as Company’s new Brand Ambassadors. The singers are Rahim Shah, Shazia Khushk, Shaman Ali Mirani and Ahmed Mughal. The signing was conducted in an impressive ceremony held at Warid regional office, Karachi. Warid’s General Manager Marketing Moin Qadri, General Manager Sales South Shahid M. Murtaza DGM South Asad Reza and Segment Manager Hassan Jaafar were amongst the senior management who were present at the occasion.

Under the agreement, Warid will be working with these popular celebrities to promote cultural heritage including spiritual and mystic music specially belonging to native Sindhi, Pushtu & Baluchi languages.

Warid’s Management was of the view that “Rahim, Shazia, Shaman and Ahmed are amongst Pakistan’s top singers and hence, we as country’s most preferred mobile company selected them as our brand ambassadors. The ambassadors will be working closely with Warid to promote the local native languages and heritage of the land. Having Rahim, Shazia, Shaman and Ahmed with us, there will be exciting moments for our subscribers as Warid continues to bring innovations for them. Since we are expanding our network to the remotest parts of Pakistan, we also wanted faces that are recognized regionally and nationally.”

Rahim Shah said, “Since its launch, Warid has redefined cellular phone usage in Pakistan by epitomizing continued innovation and excellence. I on my part intend to continue supporting Warid to stay at the forefront of country’s cellular market. I am thankful to Warid for great interest they have shown to promote my native language and revive local cultural values.”

Shazia Khuskh, Shaman Ali Mirani and Ahmer Mughal said, “We are honored to become the voices of country’s fastest growing voice communications operator Warid Telecom. Sindhi is a beautiful language and we are very happy and honored with Warid for its intentions to promote our language and music.

It may also be noted here that Warid has expanded its coverage overall in Pakistan and has even gone to remotest towns, villages and smaller cities in all provinces of the country