|Warid to promote Punjab’s Local Cultural Heritage with Abrar ul Haq
Lahore, July 29, 2008: Warid takes on board Pakistan’s singing sensation Abrar-ul-Haq as the new brand ambassador. The signing was conducted in an impressive ceremony at Warid head office in Lahore and was witnessed by representatives of media. General Manager Marketing Mr. Moin Qadri and Head of Products & Services Mr. Babar Ahmad were amongst the senior management present at the occasion.
According to the contract Abrar would feature in electronic and print media for Warid. He will lend his extra ordinary appeal amongst the masses to one of the leading telecom brand in Pakistan. This would include a string of TVC’s concerts; meet the artist programs and many other socio-entertainment activities.
Under the contract Warid will be working closely with its ambassador for the promotion of cultural heritage including bhangra, folk spiritual and mystic music specially belonging to native Punjabi languages.
Abrar-ul-Haq is a Pakistani pop Bhangra and Folk artist and one of country’s greatest assets in the modern age of music. He's an exceptionally talented songwriter, creator of catchy melodies enhanced by his mature vocals. Apart from bhangra Abrar has another phase of spirituality that can be felt in songs like Rang Rang etc.
Speaking at the occasion, Warid Management was of the view that “Abrar is a singer with massive appeal in Pakistan. His talent to showcase true Pakistani cultural and folk music has been witnessed internationally thus we are proud to have him as our Brand ambassador. We strongly feel that he will be instrumental in communicating our innovations to our subscribers across the country. Having Abrar with us, there will be exciting moments for our subscribers as Warid continues to bring innovations for them.”
Abrar-ul-Haq said, “I am honored to become the voice of country’s fastest growing voice communications operator Warid Telecom. Warid team and I will work together to promote and revive our cultural values and music. Similarly I will support Warid to stay at the forefront of country’s cellular market.”
Warid has recently endorsed Jawad Ahmad, Rahim Shah, Shazia Khushk, Shaman Ali Mirani, Ahmed Mughal and Ahmed Ali Butt as its brand ambassador. This is part of Company’s continuous efforts to encourage Pakistani talent and promote its true cultural heritage through music while expanding its network coverage to remotest locations in Pakistan.
Besides being a remarkable singer Abrar has contributed to the uplift of Pakistani society by forming the Sahara Trust a charity organization striving for the betterment of health and development of education in the remotest areas of country. Sughra Shafi Medical Complex at Narowal is a great service by SAHARA.
In 2005 Abrar was awarded Tamgha-e-Imtiaz by President of Islamic Republic of Pakistan for Outstanding Public Services and Talent in the field of Music. Other awards in his portfolio include Graduate Award for three consecutive years (1999-2001), PTV World Award 2000 & 2001 for best folk singer, Lux Style Award 2002 & 2003 for most popular singer of Paksitan, NTM Ferguson Music Viewers Award 2001 and Citizens Excellence Award 2002 of Best Singer and Social Worker.