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Press Release
     
ZEM Pocket PCO

Lahore, September 12, 2008: Warid Telecom recently launched a revolutionary new Public Call Office scheme in ZEM Pocket PCO. This is a part of Warid’s ongoing effort to promote corporate social responsibility through cultivating job creation while also focusing on ease for the industry entrepreneurs.

The Zem Pocket PCO allows the use of a standard GSM handset to be used as a mobile payphone. This helps waive the expenses of costly investment in setting up a shop and PCO sets and allows a single cell phone to sell airtime to prospective users at high human traffic areas with discounted rates instead of waiting for users to patronize the PCO shop. In short, it is a PCO on the move. The service will be originally launched in Lahore and will follow to Karachi, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Multan, Peshawar, Quetta and Hyderabad.

Users will have the feature of pre-determining call amounts to have the ability to automatically terminate calls when the expiration tariff rate is reached. Both the customers and PCO owners will have the visibility of called units and charges during and after the call.

Some exciting features of the scheme include a PCO bundle pack that offers a SIM, Motorola C123 handset, phone cord and receiver, 1000 PKR scratch card, log book for sales records, starter guide and Warid branded caps and jackets to help identify PCO owners in a crowd. The PCO operator can acquire this bundle pack and start his PCO by just a small investment of Rs. 3500. The ZEM pocket PCO also has rewards for bonus balance on usage.

On the occasion, Chief Executive Officer of Warid Telecom, Marwan Zawaydeh said, “Warid has always strived to take on the approach of customers-first and give back to the community, reflecting excellently in Zem Pocket PCO. It is a great tool that facilitates job creation while focusing on customer ease.”

Chief Commercial Officer – Thomas Yeo added, “Zem Pocket PCO gives local entrepreneurs exactly what they are looking for. It takes away needless costs and makes the PCO business easy for everyone. Warid Telecom has always been a leader in promotions that focus on corporate social responsibility but also provide maximum value to the users.”